A Glossary of College Greek Letters

A Glossary of College Greek Letters Greek-lettered associations in North America go back to 1776, when understudies at William and Mary College established a mystery society called Phi Beta Kappa. From that point forward, many gatherings have stuck to this same pattern by drawing their names from the Greek letters in order, once in a while picking letters that spoke to their mottoes (additionally in Greek). The intimate associations of the eighteenth century began as mystery scholarly social orders, however today, individuals most normally partner Greek-letter bunches with the social societies and sororities on school grounds. Numerous university praises social orders and instructive gatherings picked Greek letters for their names, also. The letters underneath are appeared in their promoted frames and are recorded in order request, as per the cutting edge Greek letters in order. Present day Greek Alphabet Greek Letter Name Alpha Beta Gamma Delta Epsilon Zeta Estimated time of arrival Theta Particle Kappa Lambda Mu Nu Xi Omicron Pi Rho Sigma Tau Upsilon Phi Chi Psi Omega Considering joining a clique or sorority? Figure out how to choose if its appropriate for you.

Role Of Financial Accounting In World Vision Company †Free Samples

Question: Talk about the Financial Accounting Of World Vision Company. Answer: Presentation Monetary bookkeeping is fundamentally a specific part of bookkeeping which works for keeping a track over budgetary exchange of an organization. With the utilization of normalized rules, recording and summing up of budgetary exchange is done, and afterward introduction of monetary reports, for example, pay proclamation and asset report is done (Deegan, 2013). Also, money related bookkeeping assumes a fundamental job in keeping a track over all the monetary exchange happens in an association. This enables the association in recognizing the incomes and costs and how much benefit or misfortune to organization is encountering. Further, this report primarily centers upon the job of monetary bookkeeping in World Vision Company. Besides, this report portrays the patterns and issues in money related bookkeeping and furthermore it depicts the answers for standard bookkeeping issues which emerge in the cutting edge bookkeeping condition. In addition, the report investigations these patterns an d issues in a basic manner (Choi and Meek, 2011). Basic examination of patterns and issues in budgetary bookkeeping As it is realized that budgetary bookkeeping in a firm is utilized for recording, summing up and keeping up monetary exchange completed in an organization consistently (Weil, Schipper and Francis, 2013). By utilizing this strategy a firm can discover the costs it has done and how much pay it has picked up. By introducing a salary explanation and asset report an association could come to think about its money related position. Be that as it may, with change in time, new patterns in this bookkeeping got included and the method of taking care of this bookkeeping has changed totally. Subsequently, most recent patterns have been added to this bookkeeping as indicated by the advanced bookkeeping condition, though, this change has additionally carried issues alongside it. Hence, this area characterizes the examination of patterns and issues in budgetary bookkeeping: Patterns There are numerous patterns came into bookkeeping which has changed its face totally and has changed the method of working together. In the earliest reference point, bookkeeping was done physically. At that point bookkeeping was done half on PCs and half physically. Afterward, the pattern happened to accomplishing bookkeeping work totally utilizing PCs and afterward web got acquainted which gave new path with bookkeeping too. Along these lines, most recent pattern have been presented in the market which must be embraced by the organizations so as to do the money related work in a progressively successful way (Horngren and et.al., 2012). In any case, it must be broke down that whether the most recent pattern is successful for the organization or not. For that viewpoint, basic investigations of the most recent patterns have been done as follows: Cloud Accounting: As it is realized that distributed computing has become the fundamental need of the organization for doing any tasks running from information stockpiling to availability and in any event, for lessening business costs. Correspondingly, bookkeeping is additionally a piece of companys activity and in this way, it is likewise arranged for getting into cloud. In this way, another pattern has been included bookkeeping is cloud bookkeeping (Beatty and Liao, 2014). This is progressively utilized for working and empowering simple access to world-class framework without spending colossal sum on it. Notwithstanding, substantial expense is engaged with giving preparing to the officials. As it required very good quality experts who can complete this bookkeeping work in a proficient way. Besides, this is the greatest pattern which is going near and each organization needs to follow this pattern so as to remain ahead in the market. Additionally, this is easy to use programming whi ch can be refered to as purpose behind its flooding ubiquity. Mechanization: Automation in bookkeeping is a pattern which can spare a lot of time to organizations with regards to bookkeeping. This pattern is gradually killing the need of manual information section and aides in sparing a lot of time underway. The significant job of robotization is to lessen the weight of manual accounting and use that time in managing continuous addressing issues (Weygandt and et.al., 2010). Be that as it may, such sort of patterns shorts the activity which isn't proper. Also, computerization would require an individual who might be watching it constantly and this would add additional expense to the organization. Internet based life Strategy: These days web based life is broadly utilized for making a nearness of the business on the web. It is likewise used to arrive at an enormous number of individuals around the globe. Correspondingly, online networking technique is likewise utilized for bookkeeping and is picking up fame this year and entrepreneurs are getting dynamic via web-based networking media. This pattern in bookkeeping is extremely valuable for bookkeeping firms and furthermore for customers who can assemble data themselves utilizing internet based life (Schroeder, Clark and Cathey, 2011). There are sure advantages of utilizing online networking procedure are that no costing is forced, one can speak with a great many individuals, business introduction, and so on. While, this sort of pattern can prompt the expansion in site traffic. Alongside that, there are high odds of releasing private data because of open cooperations. In addition, misrepresentation can likewise occur if the book keeping firm enrolled via web-based networking media could be phony. Redistributing: Latest pattern have been presented in bookkeeping documented and that is re-appropriating offinance and bookkeeping administrations. This helps the organization in concentrating on its essential business instead of opening afinance division. This assistance the firm in chopping down the expense and it additionally diminishes the danger of extortion (Deegan, 2012). In any case, by receiving this element, organization needs to give all the data to re-appropriated firm which would be bit troublesome as there are high odds of avoiding any exchange which may prompt flawed outcomes. Also, there are high possibilities that secret data may get uncovered before a contender which is a significant danger to the firm. Issues In each activity of a firm, a few or the other issue get emerge and these issue keep on coming while at the same time presenting change. Essentially, while acquiring change bookkeeping tasks and adapting up to most recent patterns, gives additionally go along. In this manner, organization needs to keep a track over these issues each time so as to maintain a strategic distance from them (4 Key Accounting Issues, 2017). Notwithstanding, there are sure issues which are avoidable and a few issues are unavoidable which make obstacle while completing this movement in a proficient way. Probably the most recent and developing issues have been portrayed as follows: Persistent interest for gifted experts: As the bookkeeping is working together with PCs and web, the interest for talented expert has expanded on a high pace. The explanation is that lone talented experts can undoubtedly comprehend the working of completing bookkeeping utilizing PCs and cloud. Moreover, administrative consistence additionally require gifted experts in this way, its interest is expanding. In any case, the flexibly of such expert is less a direct result of ceaseless interest in the market (Williams, 2014). This makes a major issue for the firm. In addition, these experts request significant compensation and if not given they will move to another organization due to high sought after which is again a rising issue in the market. A review has discovered that 78 percent of the organization has just made strides for the remuneration of the loss of these workers which incorporates upgrade of enlistment and maintenance programs. Universal Accounting Differences between Countries: This is a greatest issue which is looked by the organizations working all around. As it is realized this is a period of globalization and each organization is focusing for turning out to be globalized. Be that as it may, because of this issue, organization faces serious issues (May, 2013). The explanation is that, bookkeeping is done another way in various nations and because of which organization needs to confront trouble in overseeing bookkeeping of all nations together. Bookkeeping practice is impacted with national culture, legitimate framework, tax assessment framework, suppliers of capital and numerous different impacts. Because of this explanation, it is getting hard for the firm to do its bookkeeping exercises in a suitable way. Harmonization of Accounting Standards: Harmonization of national and universal bookkeeping standard has started to execute. This news carries bliss to the organizations and simultaneously it is turning into an issue for the organizations also. The explanation is that organization needs to acquire a gigantic change its bookkeeping methodology which turns out to be exceptionally hard for the firm. Besides, there is a weight for harmonization of disparate bookkeeping rehearses from the clients of budget summaries and furthermore from controllers (Hoskin, Fizzell and Cherry, 2014). In addition, money related experts have enough probability for decimating the worldwide progression of capital. Further, he speculators are additionally pressurizing for harmonization since they want that budgetary data must not exclusively be coherent however similar moreover. Accordingly, this is again a major issue which is looked by the organization in the current year. Reliance on Internet: Presently, bookkeeping is completely needy upon the web. Without it, bookkeeping capacities are not done. This is a significant issue looked by the organization in present. The facts demonstrate that web has made the life of a bookkeeper simpler yet a lot of reliance is additionally making issue for them. Because of certain specialized reasons, numerous multiple times, web doesn't work and because of which bookkeeping capacities can't be done (Sharma and Panigrahi, 2013). Along these lines, organization needs to confront numerous challenges in their everyday lives. In addition, some of the time, a gigantic misfortune could be looked by the firm as every day task doesn't get satisfied because of server misfortune which may get deferred and brings about misfortune to the organization. In this way, cloud bookkeeping could be viewed as the greatest issue in todays period. Danger of misrepresentation: Whe

Mrs. Bland Is Anything But - Literature Essay Samples

As difficult to read as William Faulkner’s The Sound and the Fury proves to be, there are still characteristics to the story that are obvious or obviously out of place. Arguably, just such a characteristic or character would be Mrs. Bland, mother of Gerald and present in Quentin’s narrative. Though comic in some lights, she seems to be symbolic of a much bigger persona than she could ever physically encompass. Out of place, perhaps, because this mythic legend of which she is a symbol has proven itself , by the time the narrative is taking place, out of date, out of place. She is phony and, if nothing else, the main characters in this novel are all too real in the sense that what they feel and think dictates how they live and who they are. Faulkner even uses the word bland to make pointed the fact that indeed she is not of complex worthy material, but plain and insignificant, lifeless. Mrs. Bland is a haughty, shallow, social being who represents a grandiose way of South ern living now dying out, if not dead. The scene in which Mrs. Bland is first introduced provides perhaps the most intricate insight into her personality. Quentin observes Gerald about to go rowing, dressed in an outlandish outfit: â€Å"He or his mother had read somewhere that Oxford students pulled in flannels and stiff hats, so early one March they bought Gerald a one pair shell and in his flannels and stiff hat he went on the river† (90). Right away, the reader is able to form a picture of this overbearing maternal figure and her oh-so-submissive male child. She is a woman excruciatingly planted in the will of social whim, someone who demands the finest, that others may observe her, or rather, observe her son and then, in turn, observe her and consciously acknowledge her affluence. Whether this is necessarily a positive or negative character trait is certainly dependent upon the experience of the reader, but in most literary compositions, such society-obsessed matriarchs prove to be shallow. Along with material credibility, Mrs. Bland obviously puts much stock into out-and-out appearance, bundling up in a â€Å"fur suit† and seeing Gerald off from a hired car despite â€Å"a twenty five mile wind and a steady drove of ice floes† (91). Driving along the shore as her son moves down the river, she displays no affectionate valedictions, no ‘good luck’s or ‘I love you’s, but rather, rides along side as if â€Å"they’d [never] seen one another before, like a King and Queen, not even looking at one another† (91). Mrs. Bland seems not to care about her relationship with her son, or even her son for that matter, but how the appearance of their togetherness is received. She gives him a motorized escort, despite the fact that she â€Å"tried to make him give up rowing and do something else the rest of his class couldn’t or wouldn’t do† (91). Pride in all things she believes must be displayed and haughty composure maintained. She must believe she and her actions are on the tip of the tongue of social will and she pushes Gerald and her intentions to accomplish such a belief. The fact that Mrs. Bland really wanted Gerald to take up an activity unlike any other fellow’s shows that she is not simply a victim of social tendencies to push for conformity, but rather, she is of a complicated mentality that strives for uniqueness, not for its own sake, but for prestige. She speaks openly to her son’s friends of all the finer things he possesses or has possessed. She keeps rooms in town for both he and herself and she approves of the other college boys according to whether their â€Å"Geography [meets] the requirements (minimum)† (91). Mrs. Bland is not respectable, but strives to be respected. Flaunting the exploits of her son while he sits in â€Å"princely boredom† (91) only deems she and her state of mind pathetic as it acknowledges her superficial claims to importance and their relevance to people’s opinion of her. Her judgment of others according to where they live is simply a stereotypical portrayal of her superficiality. It is ironic that though she presumes to have Southern superiority and accepts Quentin as acceptable because he originates from the proper side of the Mason-Dixon Line, she has ensconced she and her son in Massachusetts, a pinnacle of New England, northern living. She dresses her son in clothes from New York, a place of origin for many an â€Å"‘ignorant lowclass Yankee,’† (146) as she calls them. Faulkner’s depiction of this Mrs. Bland character is intended to mock the pretensions of the old South as people cling for dear life to its myth as it slip s away. If Jason represents the new South, a redeemed , aggressive, business-oriented society, then the Blands have sprung from the group being pushed away by the Jasons, the representatives of the Old South unraveling, run-a-muck, and absurd. Faulkner scoffs at chivalric tendencies such as when Quentin approaches the Bland auto after having been arrested. â€Å"‘Gerald . . . send these people away. You get in this car Quentin,’† (141) Mrs. Bland commands. Here is a stranger to this town, sitting in a car watching municipal matters which involve her not at all, dictating left and right what will be and can not be done. She believes her son, the epitome of Southern character can remedy the situation these Northern imbeciles have created. Yet everyone seems to realize she can not do anything by sitting giving orders; her son can not do anything stepping down and giving orders. Faulkner know the reader is laughing at them and their ostentatiously remedial ideology a nd are therefore laughing at the mythic legend of the South. It does seem a bit odd that amidst a novel of three brothers, each obsessed with their sister, such a character as Mrs. Bland would appear. However, Faulkner is utilizing a tool of contrast here. Not only is her view of life as a resident of the South different from those like Jason, the basis of their conflicting personas being social perspective, she also is used as a contrast to the aura of the novel and its over-riding themes. The Sound and the Fury is fraught with emotional strain and misappropriation and confusion: Benjamin’s inability to deal with loss (the exit of Caddie from his life), Quentin’s neurotic, guilt-ridden inability to handle loss (the unrequited need to appeal to Caddie’s physical desire), Jason’s bitter, hateful inability to deal with loss (the missed opportunity of a decent bank job). In the midst of all this regret and anxiety, especially that of Quentin, we have a character of seemingly no emotion; someone who does not go to the b each to â€Å"see† her son off, but goes to the beach to be seen with her son going off. Mrs. Bland is so wrapped up in social wants, she seems not to be a feeling human, but a reflective mirror of ancient values and mythical tenets. â€Å"‘She don’t object to the fighting, it is the blood that annoys her’† (165). She does not care about emotional impetus or desire. She is not worried about personal conflict or derision, only with the physical appearances of things and how they will affect others’ perception of her. Faulkner uses Mrs. Bland’s disregard for emotion or inability to feel as a tool with which to make her look pathetic. However, those who do feel deeply in the novel, who thrive on emotion and/or wallow in the treacherous sorrows of love do not exactly come out looking like heroes. Had he not included Mrs. Bland, The Sound and the Fury may have carried a message involving human feelings and destruction. By including her, the reader is shown two paths by which to arrive at the same end. Should one feel and concentrate on emotion or should one ignore it and allow himself to be bitten by the social serpent? One thing one learns from reading Faulkner is that he is not one for answers, only for providing a launching pad for reflection and investigation. Perhaps moderation is the key; one just has to decide on ones own.

The Yellow Wallpaper By John Steinbeck - 1722 Words

â€Å"The Yellow Wallpaper† follows the story of the narrator and her physician husband, John, who move to a colonial mansion shortly after the birth of their newborn baby in order to help his wife recover from hysteria and different forms of depression more than likely linked to postpartum depression caused by the recent birth. â€Å"The Yellow Wallpaper† is about the progress to insanity and freedom. This story also shows how people tackle and deal with personal obstacles differently. Everyone deals with their personal obstacles in different ways; some people take longer and some people even ignore the trouble itself. â€Å"The Yellow Wallpaper† is a perfect example because there are several different obstacles throughout the story. The narrator, John†¦show more content†¦Firstly, John, tends to partially solve his problems, then gravitates towards ignoring them, swiping them under the rug or even running from them. For example, when the narrator asks , Why the house had stood so long untenanted,† (647) John just laughs at his wife instead of answering her and doesn t stress her question which proves that he’s just letting it go and isn t going to do anything about it like he does several times during the text. Not only does John ignore his problems, but he also scoffs openly at any talk.† (652). This means that he doesn’t want to talk about his problems and he would prefer to keep things bottled up then to express how he is really feeling or what s going on. John also proves that he chooses to run from the majority of his problems and his most important problem being his wife. The narrator says that he is also always going into town for more serious cases† (650). This shows that he is avoiding confrontation and is finding excuses in which to deal with his problems. John also avoids his problems literally, by not addressing his wife by her real name and instead by calling her names like my bless ed little goose.† (649), and by saying cute lines like bless her little heart† (652). These names and lines make it so that he doesn’t have to answer her question honestly because he justified it with something kind distracting her from her original point. As it is clear, John chooses a more demeaning and

My Bondage And My Freedom And Frederick Douglass Analysis

Authors often exaggerate or revise small details of their own books in order to produce an emotion in the reader instead of a factual representation. However, this does not make authors to be liers, only fabricators. In times or social unjust it is necessary for the oppressed to voice their opinions for the purpose of gaining equality. As it may seem immoral to twist truths, if done correctly it will strengthen the authors message, without compromising the authenticity of the plot. One can see this in The Narrative of the Life of Frederick Douglass, along with his, My Bondage and My Freedom. Both novels are accounts of Douglass’ troublesome journey from a slave to a freeman. These heroic accounts served as prominent and respected†¦show more content†¦He was a genuine African, and had inherited some of the so called magical powers, said to be possessed by African and eastern nations.†(158). Douglass alludes to the fact that Sandy possesses some kind of magical ca pacity, different from his narrative where he rejected such beliefs. Through using David Blight as a lens one may observe a shift of Douglass’ intentions in order to put a greater emphasis his own on African beliefs for the purpose of bringing freedom to his brethren. In Blight’s introduction he makes the observation, â€Å"Readers will find many influences of the Garrisonian doctrines, especially the attacks on religious hypocrisy and the remarkable moment in chapter two when Douglass compares trusted slaves who pleased overseers with the slaves of political parties ... the book is as much an abolitionist polemic as it is a revealing autobiography† (10). Blight’s remarks direct one to consider that Douglass was pursuing two causes, the abolitionist cause as well as his own. In pursuing the former, in 1845 Douglass was still associated with Garrison, by later accentuating other slaves as knowledgeable and in touch with their roots, in My Bondage and My Fr eedom, Douglass elucidates the African race as compassionate men rather than brutes. Such an argument leads to the conclusion Africans are well overdue for their freedom. Through examination of both documents one can see an evident transformation inShow MoreRelatedSlaves Narratives: Frederick Douglass, Olaudah Equiano Essay1477 Words   |  6 PagesSojourner Truth, Frederick Douglass, and Olaudah Equiano all have extremely interesting slave narratives. During their lives, they faced plenty of racist discrimination and troubling moments. They were all forced into slavery at an awfully young age and they all had to fight for their freedom. In 1797, Truth was born into slavery in New York with the name of Isabella Van Wagener. She was a slave for most of her life and eventually got emancipated. Truth was an immense women’s suffrage activist. SheRead MoreKey Arguments in The Narrative of the Life of Frederick Douglass1154 Words   |  5 Pagesâ€Å"The Narrative of the Life of Frederick Douglass†. A few of which include inequality, education, and Christianity as the keys to freedom in terms of its true values within the institution of sl avery. While Frederick Douglass made some key arguments, he also made common ground to make his appeal for the abolition of slavery. One of the key arguments in â€Å"The Narrative of the Life of Frederick Douglass† as well as in other narratives about slaves is inequality. Douglass attempts to show us how AfricanRead MoreNarrative of the Life of Frederick Douglass Essay1182 Words   |  5 PagesNarrative of the Life of Frederick Douglass After escaping from slavery, Frederick Bailey changed his name to Frederick Douglass and became a prominent speaker in the abolitionist movement. He was so eloquent that proslavery opponents charged him with being a fraud who had never been a slave and challenged him to reveal the true facts of his life. Such an account was dangerous for Douglass, who could have been captured and returned to slavery for life, but he proceededRead MoreMy Bondage And My Freedom 1855 Edition† Is One Of The Most1429 Words   |  6 PagesMy Bondage and My Freedom 1855 Edition† is one of the most interesting autobiographical narratives I have ever read. Fredrick Douglass wrote it and published in 1855. Various scholars have also praised the quality in the book. For instance, Stauffer puts it in his foreword that, The story is a profound meditation on what race, slavery, and freedom mean, as well as a demonstration of the power of literacy and faith† (Stauffer 16). â€Å"My Bondage and My Freedom† is the second book of Douglass’s threeRead MoreRhetorical Analysis of Frederick Douglasss How I Learned to Read and Write1458 Words   |  6 Pages Rhetorical Analysis of Douglass In the excerpt â€Å"Learning to Read and Write†, Frederick Douglass talks about his experiences in slavery living in his masters house and his struggle to learn how to read and write. Frederick Douglass was an African American social reformer, orator, writer, and statesman. Some of his other writings include â€Å"The Heroic Slave†, â€Å"My Bondage and My Freedom†, and â€Å"Life and Times of Frederick Douglass†. In this excerpt, Frederick Douglass uses an empathicRead MoreNarrative of the Life of Frederick Douglass Dialectical Journal1379 Words   |  6 Pages PERIOD: 6 Dialectical Journal for Narrative of the Life of Frederick Douglass ATTENTION: you must complete 5 journal entries. MAKE SURE that you are ANALYZING, not summarizing!!! Your analysis MAY NOT have the word â€Å"quote† in it anywhere, nor should you start your analysis with â€Å"this shows,† or â€Å"here Douglass uses.† Instead, indentify the ACTION that is taking place in terms of language. If you see a biblical allusion, type â€Å"Douglass employs biblical allusion to emphasize†¦Ã¢â‚¬  or something similarRead MoreNarrative Of The Life Of Frederick Douglass, An American Slave Essay2361 Words   |  10 PagesEssays ââ€" » Analysis eText ââ€" » Reference Teacher Resources ââ€" » More ââ€" » Narrative of the Life of Frederick Douglass, an American Slave Summary Narrative of the Life of Frederick Douglass, an American Slave cover image summary In Narrative of the Life of Frederick Douglass, Douglass recounts his experiences as a slave. He details the horrors of growing up on a plantation, being subjected to extreme racism, and running away to freedom. He later became an influential writer and activist. Douglass describesRead MoreIntellectual Freedom During The 20th Century1923 Words   |  8 PagesIntellectual Freedom in the Midst of Physical Bondage In the nineteenth century, mankind was inconsistent in using reason. Although there have been many enlightenment periods throughout the ages, mankind still begets the same mistakes. Racism was a major element in this time of history and it is still affecting the world. Unless the mind is free, the liberation of the body makes little difference. Frederick Douglass knew this all too well as he grew up as a slave. In his Narrative of The Life, heRead MoreSummary Of The World We Live 1594 Words   |  7 Pagesrace or religions are â€Å"others.† In my paper I will cite from the works we have read and use examples to discuss how I believe our country has changed in the tolerance and view of othering. My first example of othering derives from our nation’s history of slavery. Everybody knows the simple history of our country and how slavery played a huge role in our countries making. In week two of our class my classmate Katherine Alvarez spoke about Fredrick Douglass and how he expressed how sad that aRead MoreThe Cruel Treatment Of African American Women Essay1583 Words   |  7 Pagesthat White is supporting, which is the nice treatment of mammies is a myth. White uses the source to describe the positive descriptions that are given to mammies and how they seem to be integrated to the family. In the secondary â€Å"My Bondage and My Freedom† Frederick Douglass writes about how his grandmother was isolated in a little hut where she could not interact with anyone else. The reason behind this punishment was that as women got older there was no need for them to help; as they would be not

Factors Affect Supply and Demand of Acuvue free essay sample

This report’s focus is on analyzing the factors that affect the supply and demand of the products. There are several variables that can affect the supply and demand of a product, including consumers’ income, prices of substitute products, costs of inputs and so on. The product discussed for this report is Acuvue, I will analysis how the factors affect the supply and demand of Acuvue. Acuvue has a serial of products that depend on different replacement schedule, such as daily disposable, two weeks disposable, colors and so on. All ranges of the lenses of Johnson Johnson’s are regarded as comfortable, convenient and good eye health product. (Johnson Johnson, 2008 )1 In 2007, as a leader and pioneer of eye contact lens producer, there was a sales increase by 17. 6% prior to 2006. ( The annual expense for normal glasses is $200 dollars but the Acuvue daily disposable is about $480. Take China for example, the GDP of 2007 increased 11. 6% prior to 2006. The annual expense for normal glasses is $200 dollars but the Acuvue daily disposable is about $480. Take China for example, the GDP of 2007 increased 11. 4% (Wiki, 2008)1, people earned more than before. When people’s income increased, those who could not afford to buy the Acuvue in the past can had enough money to afford it. Moreover, as income increased, people tend to replace their contact lenses much more frequently than before, and the demand of Acuvue increased accordingly. Also, nearsighted people may have much higher requirement for their life quality; so, for those who are tired of wearing glasses or who seek convenience by wearing eye contacts may try to change to use eye contact lenses, therefore, demand for the eye contact lenses will increase. Consumer Preferences Consumer preference is a significant factor which affects the demand of the Acuvue. People have different preference for lenses for nearsightedness correction, such as replacement schedule, material (hard/ soft), and safety. Some people prefer Acuvue Daily for its convenience, and it has no daily maintenance like other types of contact; the user can just throw it away after one day. (Bausch Lomb, 2008) For some people, they prefer soft contact lenses to hard lenses. In addition, many people care about the safety of eye contact lenses, and daily contact lenses are regarded as the safest and healthiest way, so those people may choose the Acuvue Daily, and thus, the demand of the Acuvue increases. On the contrary, people who are afraid of getting keratitis (wiki, 2008)2 by wearing contacts will buy the glass, and then the demand of the Acuvue will decrease. Moreover, if the nearsightedness’ preference is more favorable to Acuvue, which probably means they have more loyalty to the products, so the existing consumers will seldom change to alternatives and more and more people will buy Acuvue. Price of Substitutes The Substitutes of Acuvue eye contact lenses are glasses and surgery. As compared before, wearing glasses is a more economical way to correct nearsightedness, and there will be lower risk of being involved in keratitis(wiki,2008)2 or other eye problems. Moreover, in the recent years, correcting nearsightedness by taking an eye operation became more popular in many countries. The costs for the surgery are high, and the average for getting the LASIK nearsightedness correction surgery is $2105 in 2008. (All about Vision, 2008) If the price of the surgery decreases, there will be more people choosing eye surgery instead of wearing inconvenient glasses or eye contact lenses; so, there will be less demand of Acuvue. Price of Complementary Goods If the complementary goods of Acuvue increase, the price of the Acuvue will increase accordingly. Complementary goods for Acuvue are the solution of the eye contact lenses or drops for eyes. For the past two years, with the rapid economic growth in China, people have more money to purchase eye contact lens, but if the average prices of the solutions increased dramatically, people who could afford to buy the lenses felt burdened to buy the solution. Advertising Promotion Advertising is a way of communication, Johnson Johnson get more advertising is to try to persuade potential customers and consumer to purchase more Acuvue(wiki, 2008)3. Johnson Johnson has released a series of advisements and promotions for Acuvue. They provide free trial pairs of eye contact lens for the potential consumers who can just fill a Free Trial Pair Certificate (Vision Care Inc. , 2008) from the Acuvue official website. In addition, when the â€Å"Acuvue 2 colours† entered the mainland China market, they chose an unknown model to perform the advertisement first, and the sales for the Acuvue 2 was unfavourable. However, then the Johnson Johnson invite Chinese pop singer Angela Zhang for promotion on TV, then, this product became familiar with lots of youth in China, and more and more people known about the Acuvue and bought it. Consumer Expectations Johnson Johnson is a well known and trusted company by millions of consumers all around the world. It pays much attention to the safety of their products. So consumers are confident with the Acuvue and more and more people buy it. When the AMO Complete Moisture Plus Muti-Purpose Solution (Anapol Schwartz, 2008) was recalled in May, 2007, people were concerned about the eye safety. From that time, people tented to buy less and use less eye contact lens in order to avoid infection. Number of Buyers If there are more and more potential consumers of Acuvue, demand for Acuvue will increase. For recent years, more and more people in the world have access the computer, and they use computers much more frequently and longer than the past. People are more prone to get nearsightedness. From Johnson Johnson’s research, there are about 3 million new eye contact wearers in the US every year (Vision Care Inc. )2, so the number of potential buyers is increasing for consuming eye contact lenses year by year. In addition, with the development of technology, the material of contact lenses is getting better and safer, so more people will be confident with the eye-contact lenses so more potential buyers will buy the Acuvue, then the demand for buyers will increase. But if there is new technology that can take place of eye contacts lenses, the nearsighted may give up wearing contacts, so the number of potential buyers decrease which indicates the demand of Acuvue will decrease. Variables of Supply Costs of Inputs The world economy was very unstable since last year, and the price of raw materials kept on rising. Fortunately, there is no news about the raw material price fluctuation for eye contact lenses. If the price of storing contact lenses increases, the Acuvue’s producer Johnson Johnson must find ways to control the production costs. The company may choose to reduce the production volume of the product and wait for producing that good when the price goes down, therefore the supply of Acuvue will decrease. However when the materials for making the eye contact lenses decreases, Johnson Johnson will have more capacity to produce more eye contact lenses to increase its supply. Number of competitors The more competitors there are, the less the supply. Due to the property of the vision care industry, the requirement for entering this business field is fairly high. For the current market, there are four main producers and other several smaller producers which produce eye contact lenses. Johnson Johnson is the largest eye contact lens producer in the world, making sales of $2. billion around the world (Johnson Johnson, 2008) 3. In China, eye contact lens manufactures are increasing in the market, competition became fierce, raw material for making the contact lenses increased, and the market share became dilute, so although sales of Acuvue increase in China very year, the growth is not as large as expected. New Technology As we know Johnson Johnson Vision Care first introduced the soft dis posable eye contact lens for the world (Wiki, 2008), and this revolutionary product helped the Johnson Johnson opened a new product field and access to expand their market to over 50 countries in the world. If there is new cheaper material for producing Acuvue, Johnson and Johnson will be capable of producing more Acuvue by the same investment as in the past, which means the supply of the Acuvue will increase. However, in the future, with the development in technology, some existing materials for making eye contact lensse may have potential risks for our eyes. When the Johnson Johnson found that potential risks really do exist, in order to guarantee the product safety, they had to pay more for preventing the risks harmful to contacts wearer, or even reduce the supply of those products. Suppliers Expect that Future Sales Prices In recently years, there is a trend that more and more reports show that wearing daily disposable eye contact lens is much more comfortable, healthier and safer, because daily replacement lenses are healthier than other replacement schedule. With the expectation, the market for the Acuvue Daily disposable has much more potential than other Acuvue disposable lenses, and Johnson Johnson will decide to produce more Acuvue Daily in according with the potential increase of the demand for Acuvue. Conclusion To sum up, those variables discussed above with the supply and demand of Acuvue finally affect the price of the Acuvue. As we know, the market price is the equivalent of the supply and demand. It is determined by an â€Å"invisible hand’ of both supply and demand. Therefore, it is impossible for those factors discussed before to singly handedly affect the supply and demand, because the market is complex, all those variables together contributed to our market price.

US Foreign Policy Essays - Non-interventionism,

US Foreign Policy from 1914-1917 comparison with 1801-1812 US foreign policy between 1414-1917 differed and compared with that of 1801-1812 the foreign policies between 1914-1917 and the foreign policies between 1801-1812 were similar under the political prospect of remaining neutral in a time of war. In comparison, the foreign policy between 1801-1812 was one of diplomacy and economic pressure while the one in 1914-1917 was one on political ties and moral obligations. From 1914-1917 US foreign policy compared with that of 1801-1812 under the prospect of neutrality and economic success, and differed in the sense of national obligation and global growth. Foreign policy between 1801-1812 started out as neutral, however after constant threats and economic issues, the US could no longer afford to maintain a Jeffersonian era of policies with neutrality and caution. There came challenges to the U.S. policy of neutrality when France and Britain regularly seized U.S. ships, and seizing many sailors, but the U.S. remained calm still. James Madison became president in 1808. Unlike Jefferson, Madison wanted to go to war, thus beginning the war of 1812 "Mr. Madison's War". The reason why Madison no longer followed the neutral policy and took the U.S. to war had to do with the continued violation of U.S. neutral rights at sea with the British seizing their ships and sailors. Therefore the foreign policy between 1801-1812 started out as a neutral one, but as soon as Madison became president, fed up with the violation of rights, the policy became one of diplomacy and economic pressures leading the U.S. to war. Foreign policy between 1914-1917 started out as neutral but with an impending threat of German interests the US had to act and take a side. In World War 1, as with the War of 1812, the trouble for the U.S. was due to powers stopping supplies from reaching the enemy. President Wilson noted that this was a violation of their neutrality which he himself had declared as his policy during his presidency. Many events challenged this though, such as the sinking of the Lusitania by the Germans as an answer to the British blockade. When such sinking's continued, Wilson threatened to off relations with Germany under the Sussex Pledge. During the war, the U.S. stayed true to its neutral policy but soon, due to other nations needs in the war, the U.S. economy faltered. Thus, trade quadrupled between the U.S. and the Allied powers but not with Germany. Wilson kept the nation at peace as in ?peace without victory". However when the Germans resumed unrestricted submarine warfare, allied themselves with Mexico, and sank 5 unarmed U.S. ships, war was inevitable. Unlike his previous state of mind, Wilson asked the Congress recognize a state of war, and so was granted by 1917. WWI and the War of 1812 had their differences, however, they both compared with each other in the sense of how each one was carried out and the end result. Before WWI (during Wilson's presidency) was based chiefly on economic and world domination; President Wilson wanted land and a healthy economy. On the contrary, Jefferson attempted to maintain the neutrality policies of Washington and Adams before him. While both presidents had intentions of maintaining peaceful relations with the rest of the world, they both eventually altered their policies because of foreign opportunity or threat. from 1914-1917 changed because of threat. President Wilson similarly tried to maintain peace relations with other nations, however, he changed his policy after the Germans began using unrestricted submarine warfare again. Like the U.S.'s foreign policy from 1801 to 1812, the U.S. had good economic ties with Britain and France as far as trade goes. In 1915, Public opinion played an important role in th e country's position on whether or not to declare war, like it did almost 100 years earlier. Overall, the foreign policies between the War of 1812 and WWI pre-US involvement timeframe were ones of neutrality (in comparison), and differed in the sense of national goals.

Smith Surname Meaning and Origin

Smith Surname Meaning and Origin Derived from the Anglo-Saxon smitan, meaning to smite or strike, Smith and its derivations are an occupational name for a man who works with metal (smith or blacksmith), one of the earliest jobs for which specialist skills were required. It is a craft that was practiced in all countries, making the surname and its derivations the most common of all surnames. Smith still tops the list of most popular surnames in England and America, and is also a very common last name in Germany, Ireland, Scotland, Canada and Australia. Alternate Surname Spellings:  Smyth, Smythe, Schmidt Facts About the Surname Smith Unsurprising to most, Smith continually tops the list for most common English last name and the most common in America. The Granny Smith green apple is named after a woman named Maria Ann Smith (nee Sherwood), who developed it from a seedling in her orchard in Australia in 1868 at the age of 69. Famous People With the Surname Smith John Smith - One of the original settlers of Jamestown colony in 1607; saved from execution by the Indian princess Pocahontas.Captain Edward John Smith - Captain of the ill-fated RMS Titanic.Paul Smith - British designer.Anna Nicole Smith - American model.Adam Smith - Scottish economist and author.Michael J. Smith - American Astronaut; died aboard the Space Shuttle Challenger on 28 January 1986.Gregory Paul Smith - Christian singer. Where Do People with the Smith Surname Live? As you might expect, surname distribution data from  Forebears  indicates that the  Smith is found throughout the world, although it ranks it at 117th most common. The Smith spelling ranks 1st, however, in the United States, England, Australia, Canada, Scotland, New Zealand, Belize, Bermuda, Isle of Man, British Virgin Islands, American Samoa, Tuvalu, and Monaco. Genealogy Resources for the Surname Smith Contrary to what you may hear, there is no such thing as a Smith family crest or coat of arms for the Smith surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.   Genealogy.com allows you to search their genealogy forum for the Smith surname to find others who might be researching your ancestors, or post your own Smith query. With FamilySearch.org you can explore over 48 million historical records which mention individuals with the Smith surname and variants, as well as online Smith family trees. GeneaNet includes archival records, family trees, and other resources for individuals with the Smith surname, with a concentration on records and families from France and other European countries. DistantCousin.com allows you to explore free databases and genealogy links for the last name Smith and its variations. At GenealogyToday.com you can browse family trees and links to genealogical and historical records for individuals with the last name Smith from the website of Genealogy Today. References Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames.  Oxford University Press, 1997. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Behaviourists Explain Maladaptive Bbevaviour in Terms

Behaviourism was first developed in the early 20th century by an American psychologist John B Watson, who at the time was working in the field of animal psychology. He believed that all behaviour was observable and therefore scientific, and worked on the principle and study of the association between a stimulus and response. Watson did not deny the existence of inner experiences, but insisted that they could not be studied because they were not observable ) Watson’s stimulus and response theory of psychology claimed that all complex forms of behaviour – emotions, habits etc – are seen as composed of simple muscular and glandular elements that can be observed and measured, and that emotional reactions are learned in much the same way. Watson aimed to prove his beliefs with laboratory experiments, and one of these experiments was known as â€Å" The Little Albert Experiment†. Little Albert was a small young boy of about 18 months of age , Young Albert would sit happily on the floor and play with a white rat. Young Albert did not like loud noises, and on the presentation of the rat, scientists would clang two metal rods together behind Young Albert’s head, which resulted in screaming from young Albert. The result of this â€Å" conditioning† experiment was that Albert came to associate the rat with fear, and on following presentations of the rat, young Albert displayed considerable fear. Around the turn of the 20th century, another American psychologist Edward Lee Thorndike, investigated how animals learn, in one experiment he placed a cat in a â€Å"puzzle box† and measured the time it took to escape. Over a number of trials, the time taken to escape decreased, and from this observation he developed the â€Å"law of (positive) effect†, which states that any behaviour leading to a positive outcome will tend to be repeated in similar circumstances. If we like the consequences of our actions then the actions are likely to be repeated, this ype of learning was known as operant conditioning . Thorndike’s work was developed by such behaviourist’s such as B. F. Skinner. Skinner approach to psychology was scientific, his views came from Darwin’s theories of evolution. Skinner focused on the environment as a cause for human behaviour, he did not think that people acted for moral reasons, believing they reacted in response to their environme nt. For example: a person might do a good thing not for moral reasons, but for the rewards received for the act. Skinner believed that the mental process was irrelevant. To prove his theories skinner invented what is now referred to as the â€Å" skinner box†. This was a small box with a lever mechanism inside that dispensed a food pellet when pressed. Many experiments were done using this box system, and in one of these experiments a rat was rewarded with a food pellet on every press of a lever ( condition A). In another condition ( condition B ) the rat was only rewarded with a food pellet only sometimes when pressing the lever. They found that rat B pressed the lever much more! Why was this? Because the lever pressing was only occasionally rewarded, it took longer to figure out that in no longer worked. Skinner believed that reinforcement is a key concept in behaviourism, that it increases the likelihood that an action will be repeated in the future, however, punishment on the other hand, will reduce the likelihood that an action will be repeated. For example: shouting at a child who is behaving in an irritating way, might in fact lead to the behaviour appearing more frequently. The shouting therefore, is seen as reinforcing( providing attention) rather that punishing. Ivan Pavlov was a Russian physiologist who studied the digestion of dogs, he found that laboratory dogs would salivate at the sight of a food dish, from this he reasoned that the dogs learned an association between the dog bowl and the food it usually contained. In behavioural terms the food ( the unconditioned stimulus or UCS) had been associated with the bowl ( the conditioned stimulus or CS) giving rise to the conditioned response or CR of the dog salivating at the sight of the bowl. In these terms the unconditioned response or UCR would be the dog salivating at the sight of food. In further experiments a bell was continually rung immediately before feeding, Pavlov was able to condition a dog to salivate whenever a bell was rung. After a period of conditioning, Pavlov discovered the dog would salivate at the sound of a bell even if no food was forthcoming, and by pairing the conditioned stimulus of the bell with a light, he could get the dog to salivate at the presentation of the light only, even though the light and the food had never been presented together. This type of conditioning demonstrates how readily behaviour will form predictive associations. This learnt behaviour was called classical conditioning. In terms of human behaviour classical conditioning involves involuntary behaviour such as a fear response, they can be elicited, meaning you can do something that produces an involuntary response. Operant conditioning involves voluntary behaviours. Voluntary behaviours are those that cannot be made to happen, meaning that you cannot get those behaviours until someone carries them out. Behavioural approaches assume that what is learned may be unlearned, and explains why phobias tend to get worse as time goes on. When you meet you fear, your fear level rises (fight)and so does your level of adrenaline. If you avoid the fear ( flight) you will reduce the fear and your level of adrenaline. This is the connection between your fear and your response to it. The result from this is a maladaptive behaviour, often with an avoidance and a rise in anxiety levels, leading to stress and other ways of behaviour and coping strategies. Social learning theory is another approach to behaviourism of Albert Brandura , it emphasizes the importance of observing and modelling behaviours, attitudes, and emotional reactions of others, Brandura pointed out that much of what we learn is in the consequence of observation, indirect rewards/punishments and modelling. (www. psychology. org) What are the behavioural approaches to therapy? Behavioural therapy concentrates on taking away the old responses or conditioning new ones, there are a number of techniques that can be used: * Systematic desensitisation ( experiences in imagination) * In vivo exposure ( experiences in reality) The way in which these techniques work is that it is difficult to feel two opposing states at the same time ie, relaxation and fear. The client will be coached in relaxation techniques and then encouraged to remain relaxed whilst imagining themselves in a mildly frightening situation, once able to do this, they will be encouraged to imagine themselves in a more slightly distressing situation and so on. * Flooding Flooding is a behavioural technique that relies on the idea that it is not possible to maintain a state of fear indefinitely. Flood therapy will expose the client to the fear / situation until their fear drops to normal, the idea that when released from that fear their fear level will drop to a normal and acceptable tolerance. * Selective reinforcement This is based on operant conditioning, and for example: in schools and at home any good behaviour is reinforced by means of reward. * Modelling This makes use of observational learning, the client will watch the therapist/teacher and copy what they do. This gives the opportunity to view adaptive behaviour on which to base a new response. * Cognitive behaviour This is another approach to psychology, the origin of the word â€Å" cognitive† comes from Latin, which means to â€Å"know and understand†. This perspective is directly linked with the internal mental processes of thought, such as memory, problem-solving, thinking and language. The cognitive psychological perspective is seen as a response to behaviourism because cognitive psychologists see humans as rational beings and not as programmed animals with no ability to think. The study of the mental processes is not observable, which does contrast with â€Å" traditional behaviourists ideas†, which is to study only observable ways. The focus of cognitive psychologists is the way the brain processes information ( stimuli) received ( input ) which leads to a certain behaviour ( output ). This process is often compared with the computer function, however this comparison is not too coherent because the human mind/brain, is far more advanced than a computer. Humanistic psychologists see this approach as cold because the cognitive psychologists ignore any emotions any individual may have, and may well prove everything in a way that is too clinical. All mental processes are investigated scientifically, which is good to cognitive behaviour. (I apologize that i slightly went off track with the reference to the humanistic approach, but i felt it very relevant to compare a behavioural approach with the humanistic approaches such as Maslow and Rogers) There is a belief in behavioural therapy that human behaviour does not just happen, but is caused by environmental events that cannot be controlled, and this has been criticised by other approaches for ignoring learning due to evolution. This can also be said about human behaviour and the relevance to food, diet and nutrition. It is a known fact certain foods have chemicals that do alter one’s behaviour, and in the day’s of food being tampered with and injected with growth hormones, one has to be aware of this. It is now at this point in the essay that i will turn to the view of the psychoanalytic one and their view to the behavioural approach in therapy. Psychoanalytic approach to behaviourism One thing that is certain, and that few textbooks of psychology ignore Freud and many are built around his theories† â€Å"Freud’s approach was as logical and his findings as carefully tested as Pavlovs† â€Å"The foundation of Freud’s method-psychic determination and the relentless logic of free association are scientific† â€Å"Freud’s method was to take everything anybody said at any time or place regardless of truth or falsity in terms of external reality to be used a s basic data in revealing the dynamics of the personality† â€Å"Freud devised a means of diagnosing man’s troubles, not of suppressing them, and the emotions we suppress are the mental equivalents that all is not well within the body† (Freud and the Post Freudians. J. A. C. Brown) Freud, first published his psychoanalytic theory of personality in which the unconscious mind played a crucial role. Freud combined the then current notions of consciousness, perception and memory with the ideas of biologically based instincts, to make a new theory of psychodynamics. Freud’s theory, which forms the basis of the psychodynamic approach, represented a major challenge to behaviourism. Freud’s theory of personality was based on the assumption that all behaviour stems from the unconscious mind. He divided the personality into three different parts, that of the id, the ego and the super-ego, which Freud believed were often in conflict with each other. * The id operates on the pleasure principle seeking immediate gratification. * The ego obeys the reality principle and plans for the future * The super-ego is conscious and makes us aware of our moral standards Freud believed that we all have a stream of psychic energy, he called this constant psychic energy the libido, reflecting that the sex drive was a primary life instinct. If this energy was suppressed, the energy would seek out another outlet, such as in dreams and/or neurotic behaviour. Freud believed we go through several personality developmental stages in the early years of life. He called these stages the psychosexual stages. During each of these stages the pleasure seeking impulses of the id focus on a particular part of the body. The first year of life Freud called the oral stage, whereby babies derived pleasure from sucking and/or nursing. The second stage was termed the anal stage, and Freud believed infants derived pleasure from withholding and expelling faeces. The next stage was the phallic stage where the child derived pleasure from his or her genitals. During the phallic stage the child reached a conflict called the oedipal conflict , whereby Freud believed the anxiety caused was the basis of all later anxieties. The oedipal conflict resolved at the latency period, which lasted from the age of seven to twelve, and during this time children became less concerned with their bodies and turned their attention to life skills, and finally adolescence and puberty brought about the genital stage, which is the mature stage of adult sexuality. Freud placed much emphasis on child development believing that if the child at any given time was denied the gratification needed in each stage, then a maladaptive behaviour was to take place, for example: a man might be hostile towards his boss, an older co-worker, and all other â€Å"parent figures† in his life because he is unconsciously re-enacting childhood conflicts with an overprotective parent. The psychoanalyst would help the client recognise his hidden, pent up anger toward the parent, experience it, and trace how this unconscious source of continuing anger and the defences around it have been creating problems. (Psychology Bernstein) Freud believed that many clues to the unconscious lie in the constant stream of thoughts, feelings, memories and images experienced by all people. These clues can be uncovered and understood if the client relaxes defences that block or distort the stream of consciousness. Thus, one of the most basic techniques of psychoanalysis is free association, in which the client relaxes, often lying on a couch, reporting everything that comes to mind as soon as it occurs, no matter how trivial, bizarre, or embarrassing it may seem. Clues to the unconscious may appear in the way thoughts are linked, rather than in the thoughts themselves. For example: if the client stops talking or claim that their minds are blank, the psychoanalyst may suspect that unconscious defence mechanisms are keeping threatening material out of the consciousness. The interpretation of dreams is another one of Freud’s ideas, and psychoanalysts believe that dreams express wishes, impulses and fantasies that the dreamer’s defences keep unconscious during waking hours. The psychoanalyst will look at the client’s thoughts and behaviours, and will help the client to become aware of all the aspects of their personality, including the defences and the unconscious material behind them. The basic strategy is to construct accurate accounts of what has happened to the client ( but has been â€Å" forgotten†) and what is happening to the client ( but is not understood), and in this way help the client to see their maladaptive behaviour towards their life. â€Å"The psychodynamic approach emphasizes internal conflicts, mostly unconscious, which usually pit sexual or aggressive instincts against environmental obstacles to their expression†( Psychology Bernstein) â€Å"The psychodynamic approach holds, that all behaviour and mental processes, reflect constant and mostly unconscious struggles within each person. Usually these struggles involve conflict between the impulse to satisfy instincts or wishes( for food, sex or aggression for example ) and the restrictions imposed by society. From this perspective, a display of violence ( or hostility, or even anxiety)reflects the breakdown of civilizing defences against the expression of primitive urges â€Å"(Psychology Bernstein) â€Å" the psychodynamic approach assumes that if clients gain insight into underlying problems, the symptoms created by those problems will disappear† ( Psychology Bernstein) Conclusion Although there are clear divisions in these two approaches, there is a case that the perspectives and the research, have contributed a great deal to understanding human behaviour. Therefore it is worth remembering that psychology is a dynamic science and new theories and experiments are conducted every day. As technology advances so does the field of psychology, and the study of human behaviour needs to be with the use of all the approaches that are available, whether it be behaviourism, psychoanalytic, psychodynamic, Jungian, humanistic, integrated or whatever the approach that is being used. After all, we are all unique, and one cap certainly does not fit all! However, because the classical psychoanalytic treatment may require as many as three to five sessions per week, usually over several years the cost is of consideration both in private practice and within the national health system, and this may well reflect the reason why the behavioural approach of CBT/REBT is widely used within such quarters. ( Psychology Bernstein) REFERENCES First steps in counselling Sanders 2010 Freud and the Post Freudians J. A. C. Brown 1985 www. psychology. org Psychology Third Edition Bernstein, Stewart, Roy, Srull, Wickers 1994 Behaviourists Explain Maladaptive Bbevaviour in Terms Behaviourism was first developed in the early 20th century by an American psychologist John B Watson, who at the time was working in the field of animal psychology. He believed that all behaviour was observable and therefore scientific, and worked on the principle and study of the association between a stimulus and response. Watson did not deny the existence of inner experiences, but insisted that they could not be studied because they were not observable ) Watson’s stimulus and response theory of psychology claimed that all complex forms of behaviour – emotions, habits etc – are seen as composed of simple muscular and glandular elements that can be observed and measured, and that emotional reactions are learned in much the same way. Watson aimed to prove his beliefs with laboratory experiments, and one of these experiments was known as â€Å" The Little Albert Experiment†. Little Albert was a small young boy of about 18 months of age , Young Albert would sit happily on the floor and play with a white rat. Young Albert did not like loud noises, and on the presentation of the rat, scientists would clang two metal rods together behind Young Albert’s head, which resulted in screaming from young Albert. The result of this â€Å" conditioning† experiment was that Albert came to associate the rat with fear, and on following presentations of the rat, young Albert displayed considerable fear. Around the turn of the 20th century, another American psychologist Edward Lee Thorndike, investigated how animals learn, in one experiment he placed a cat in a â€Å"puzzle box† and measured the time it took to escape. Over a number of trials, the time taken to escape decreased, and from this observation he developed the â€Å"law of (positive) effect†, which states that any behaviour leading to a positive outcome will tend to be repeated in similar circumstances. If we like the consequences of our actions then the actions are likely to be repeated, this ype of learning was known as operant conditioning . Thorndike’s work was developed by such behaviourist’s such as B. F. Skinner. Skinner approach to psychology was scientific, his views came from Darwin’s theories of evolution. Skinner focused on the environment as a cause for human behaviour, he did not think that people acted for moral reasons, believing they reacted in response to their environme nt. For example: a person might do a good thing not for moral reasons, but for the rewards received for the act. Skinner believed that the mental process was irrelevant. To prove his theories skinner invented what is now referred to as the â€Å" skinner box†. This was a small box with a lever mechanism inside that dispensed a food pellet when pressed. Many experiments were done using this box system, and in one of these experiments a rat was rewarded with a food pellet on every press of a lever ( condition A). In another condition ( condition B ) the rat was only rewarded with a food pellet only sometimes when pressing the lever. They found that rat B pressed the lever much more! Why was this? Because the lever pressing was only occasionally rewarded, it took longer to figure out that in no longer worked. Skinner believed that reinforcement is a key concept in behaviourism, that it increases the likelihood that an action will be repeated in the future, however, punishment on the other hand, will reduce the likelihood that an action will be repeated. For example: shouting at a child who is behaving in an irritating way, might in fact lead to the behaviour appearing more frequently. The shouting therefore, is seen as reinforcing( providing attention) rather that punishing. Ivan Pavlov was a Russian physiologist who studied the digestion of dogs, he found that laboratory dogs would salivate at the sight of a food dish, from this he reasoned that the dogs learned an association between the dog bowl and the food it usually contained. In behavioural terms the food ( the unconditioned stimulus or UCS) had been associated with the bowl ( the conditioned stimulus or CS) giving rise to the conditioned response or CR of the dog salivating at the sight of the bowl. In these terms the unconditioned response or UCR would be the dog salivating at the sight of food. In further experiments a bell was continually rung immediately before feeding, Pavlov was able to condition a dog to salivate whenever a bell was rung. After a period of conditioning, Pavlov discovered the dog would salivate at the sound of a bell even if no food was forthcoming, and by pairing the conditioned stimulus of the bell with a light, he could get the dog to salivate at the presentation of the light only, even though the light and the food had never been presented together. This type of conditioning demonstrates how readily behaviour will form predictive associations. This learnt behaviour was called classical conditioning. In terms of human behaviour classical conditioning involves involuntary behaviour such as a fear response, they can be elicited, meaning you can do something that produces an involuntary response. Operant conditioning involves voluntary behaviours. Voluntary behaviours are those that cannot be made to happen, meaning that you cannot get those behaviours until someone carries them out. Behavioural approaches assume that what is learned may be unlearned, and explains why phobias tend to get worse as time goes on. When you meet you fear, your fear level rises (fight)and so does your level of adrenaline. If you avoid the fear ( flight) you will reduce the fear and your level of adrenaline. This is the connection between your fear and your response to it. The result from this is a maladaptive behaviour, often with an avoidance and a rise in anxiety levels, leading to stress and other ways of behaviour and coping strategies. Social learning theory is another approach to behaviourism of Albert Brandura , it emphasizes the importance of observing and modelling behaviours, attitudes, and emotional reactions of others, Brandura pointed out that much of what we learn is in the consequence of observation, indirect rewards/punishments and modelling. (www. psychology. org) What are the behavioural approaches to therapy? Behavioural therapy concentrates on taking away the old responses or conditioning new ones, there are a number of techniques that can be used: * Systematic desensitisation ( experiences in imagination) * In vivo exposure ( experiences in reality) The way in which these techniques work is that it is difficult to feel two opposing states at the same time ie, relaxation and fear. The client will be coached in relaxation techniques and then encouraged to remain relaxed whilst imagining themselves in a mildly frightening situation, once able to do this, they will be encouraged to imagine themselves in a more slightly distressing situation and so on. * Flooding Flooding is a behavioural technique that relies on the idea that it is not possible to maintain a state of fear indefinitely. Flood therapy will expose the client to the fear / situation until their fear drops to normal, the idea that when released from that fear their fear level will drop to a normal and acceptable tolerance. * Selective reinforcement This is based on operant conditioning, and for example: in schools and at home any good behaviour is reinforced by means of reward. * Modelling This makes use of observational learning, the client will watch the therapist/teacher and copy what they do. This gives the opportunity to view adaptive behaviour on which to base a new response. * Cognitive behaviour This is another approach to psychology, the origin of the word â€Å" cognitive† comes from Latin, which means to â€Å"know and understand†. This perspective is directly linked with the internal mental processes of thought, such as memory, problem-solving, thinking and language. The cognitive psychological perspective is seen as a response to behaviourism because cognitive psychologists see humans as rational beings and not as programmed animals with no ability to think. The study of the mental processes is not observable, which does contrast with â€Å" traditional behaviourists ideas†, which is to study only observable ways. The focus of cognitive psychologists is the way the brain processes information ( stimuli) received ( input ) which leads to a certain behaviour ( output ). This process is often compared with the computer function, however this comparison is not too coherent because the human mind/brain, is far more advanced than a computer. Humanistic psychologists see this approach as cold because the cognitive psychologists ignore any emotions any individual may have, and may well prove everything in a way that is too clinical. All mental processes are investigated scientifically, which is good to cognitive behaviour. (I apologize that i slightly went off track with the reference to the humanistic approach, but i felt it very relevant to compare a behavioural approach with the humanistic approaches such as Maslow and Rogers) There is a belief in behavioural therapy that human behaviour does not just happen, but is caused by environmental events that cannot be controlled, and this has been criticised by other approaches for ignoring learning due to evolution. This can also be said about human behaviour and the relevance to food, diet and nutrition. It is a known fact certain foods have chemicals that do alter one’s behaviour, and in the day’s of food being tampered with and injected with growth hormones, one has to be aware of this. It is now at this point in the essay that i will turn to the view of the psychoanalytic one and their view to the behavioural approach in therapy. Psychoanalytic approach to behaviourism One thing that is certain, and that few textbooks of psychology ignore Freud and many are built around his theories† â€Å"Freud’s approach was as logical and his findings as carefully tested as Pavlovs† â€Å"The foundation of Freud’s method-psychic determination and the relentless logic of free association are scientific† â€Å"Freud’s method was to take everything anybody said at any time or place regardless of truth or falsity in terms of external reality to be used a s basic data in revealing the dynamics of the personality† â€Å"Freud devised a means of diagnosing man’s troubles, not of suppressing them, and the emotions we suppress are the mental equivalents that all is not well within the body† (Freud and the Post Freudians. J. A. C. Brown) Freud, first published his psychoanalytic theory of personality in which the unconscious mind played a crucial role. Freud combined the then current notions of consciousness, perception and memory with the ideas of biologically based instincts, to make a new theory of psychodynamics. Freud’s theory, which forms the basis of the psychodynamic approach, represented a major challenge to behaviourism. Freud’s theory of personality was based on the assumption that all behaviour stems from the unconscious mind. He divided the personality into three different parts, that of the id, the ego and the super-ego, which Freud believed were often in conflict with each other. * The id operates on the pleasure principle seeking immediate gratification. * The ego obeys the reality principle and plans for the future * The super-ego is conscious and makes us aware of our moral standards Freud believed that we all have a stream of psychic energy, he called this constant psychic energy the libido, reflecting that the sex drive was a primary life instinct. If this energy was suppressed, the energy would seek out another outlet, such as in dreams and/or neurotic behaviour. Freud believed we go through several personality developmental stages in the early years of life. He called these stages the psychosexual stages. During each of these stages the pleasure seeking impulses of the id focus on a particular part of the body. The first year of life Freud called the oral stage, whereby babies derived pleasure from sucking and/or nursing. The second stage was termed the anal stage, and Freud believed infants derived pleasure from withholding and expelling faeces. The next stage was the phallic stage where the child derived pleasure from his or her genitals. During the phallic stage the child reached a conflict called the oedipal conflict , whereby Freud believed the anxiety caused was the basis of all later anxieties. The oedipal conflict resolved at the latency period, which lasted from the age of seven to twelve, and during this time children became less concerned with their bodies and turned their attention to life skills, and finally adolescence and puberty brought about the genital stage, which is the mature stage of adult sexuality. Freud placed much emphasis on child development believing that if the child at any given time was denied the gratification needed in each stage, then a maladaptive behaviour was to take place, for example: a man might be hostile towards his boss, an older co-worker, and all other â€Å"parent figures† in his life because he is unconsciously re-enacting childhood conflicts with an overprotective parent. The psychoanalyst would help the client recognise his hidden, pent up anger toward the parent, experience it, and trace how this unconscious source of continuing anger and the defences around it have been creating problems. (Psychology Bernstein) Freud believed that many clues to the unconscious lie in the constant stream of thoughts, feelings, memories and images experienced by all people. These clues can be uncovered and understood if the client relaxes defences that block or distort the stream of consciousness. Thus, one of the most basic techniques of psychoanalysis is free association, in which the client relaxes, often lying on a couch, reporting everything that comes to mind as soon as it occurs, no matter how trivial, bizarre, or embarrassing it may seem. Clues to the unconscious may appear in the way thoughts are linked, rather than in the thoughts themselves. For example: if the client stops talking or claim that their minds are blank, the psychoanalyst may suspect that unconscious defence mechanisms are keeping threatening material out of the consciousness. The interpretation of dreams is another one of Freud’s ideas, and psychoanalysts believe that dreams express wishes, impulses and fantasies that the dreamer’s defences keep unconscious during waking hours. The psychoanalyst will look at the client’s thoughts and behaviours, and will help the client to become aware of all the aspects of their personality, including the defences and the unconscious material behind them. The basic strategy is to construct accurate accounts of what has happened to the client ( but has been â€Å" forgotten†) and what is happening to the client ( but is not understood), and in this way help the client to see their maladaptive behaviour towards their life. â€Å"The psychodynamic approach emphasizes internal conflicts, mostly unconscious, which usually pit sexual or aggressive instincts against environmental obstacles to their expression†( Psychology Bernstein) â€Å"The psychodynamic approach holds, that all behaviour and mental processes, reflect constant and mostly unconscious struggles within each person. Usually these struggles involve conflict between the impulse to satisfy instincts or wishes( for food, sex or aggression for example ) and the restrictions imposed by society. From this perspective, a display of violence ( or hostility, or even anxiety)reflects the breakdown of civilizing defences against the expression of primitive urges â€Å"(Psychology Bernstein) â€Å" the psychodynamic approach assumes that if clients gain insight into underlying problems, the symptoms created by those problems will disappear† ( Psychology Bernstein) Conclusion Although there are clear divisions in these two approaches, there is a case that the perspectives and the research, have contributed a great deal to understanding human behaviour. Therefore it is worth remembering that psychology is a dynamic science and new theories and experiments are conducted every day. As technology advances so does the field of psychology, and the study of human behaviour needs to be with the use of all the approaches that are available, whether it be behaviourism, psychoanalytic, psychodynamic, Jungian, humanistic, integrated or whatever the approach that is being used. After all, we are all unique, and one cap certainly does not fit all! However, because the classical psychoanalytic treatment may require as many as three to five sessions per week, usually over several years the cost is of consideration both in private practice and within the national health system, and this may well reflect the reason why the behavioural approach of CBT/REBT is widely used within such quarters. ( Psychology Bernstein) REFERENCES First steps in counselling Sanders 2010 Freud and the Post Freudians J. A. C. Brown 1985 www. psychology. org Psychology Third Edition Bernstein, Stewart, Roy, Srull, Wickers 1994

Business Policy - British Airways Case Study Example | Topics and Well Written Essays - 7000 words

Business Policy - British Airways - Case Study Example According to the International Air Transport Association, the industry lost up to $8 billion in 2008 which is even greater than what was forecasted previously. The report uses a PESTEL analysis (See PESTEL Analysis: Appendix D) to scan the external environmental structure of the company. The business cycle of British Airways includes several parameters. This is due to the fact that airline industry is characterized by longer business cycle resulting from the lower profitability and for the lower shareholder returns. (Liehr, Nd, page 1). The marketing environment is constantly changing and with every change in the last few years airlines industry is being affected. The demand for the airline industry is highly income elastic. (â€Å"An analysis of British Airways Marketing Environment†, 2008) Thus the rise in the fuel prices last year and recent economic turmoil has affected the airlines industry in huge way as the passengers are avoiding more expensive air travels. According t o a report by Air Transport association of America, the revenue generated from passenger travels for all airlines fell by 19 % during the month of February, 2009 when compared to February 2008. This is the forth consecutive month where loss is being recorded. The business sector, hit badly by the economic crisis are cutting back on their airline trips. British airways having ten flights operating daily between London and New York is among the worst hit. (â€Å"Lucrative Business class air travel hit by crisis†, 2009) The company saw a decline in 8.6 percent in premium traffic and 4.1 percent in non premium. (â€Å"Lucrative Business class air travel hit by crisis†, 2009)   Also there are other factors which are directly affecting the industry. The events like terrorist attacks in the recent past closely linked with the airplanes may be considered as an external factor affecting air traveling. This assumption is based on the fact that these events lead to the introduc tion of strict security norms and regulation from the EU and US, affecting from summer 2006 resulting in a fall of customer traveling confidence.(â€Å"An analysis of British Airways Marketing Environment†, 2008). The intervention of Government rules and regulation were present in the areas of controlling the place of flight, the pricing policy etc. Also there are restrictions in the number and types of baggage that they carry, which ultimately is becoming the restriction on the part of the customers.

Rebellion or Revolution Essay Example | Topics and Well Written Essays - 1000 words

Rebellion or Revolution - Essay Example In this paper I will take a specific position on the two concepts and aim to define each one of them. There have been numerous revolution and rebellions in the past. There has been confusion to some extent in terming an event a rebellion or a revolution. Numerous authors, researchers, historians, have all tried to establish a difference between a rebellion and a revolution. In the following paragraphs I will attempt to establish the difference between the two by taking a specific position on each. In order to do so, I have fallen back on the work of other scholars and some real life examples from the past. First, I will define each of them individually and then try to establish the difference between the two. According to me, a rebellion is an act of protesting or defying the higher authority. In most cases rebellion is a protest or against an ideology, requirement or a restriction. Through a rebellion, an attempt is made at changing a part of a system (for example part of a governme nt). A rebellion is always associated with a negative attitude if not a destructive one. Rebellions lack a proper direction and in most cases lack an affirmative program. Rebellion in most cases is associated with violence. Brinkley (2010) in his article points how to rebellion attitude is associated with negative emotions. But a rebellion is not always violent and negative. But a rebellion is an aggressive attempt to walk away from the routine and the accepted. Rebellion is a fight against the flaws or loopholes in a system that is accepted by majority of the society. It is aimed at changing or refining a part of the system. Rebellion is not associated with majority of the population but is supported only by a few. Hence, the scale of a rebellion is small. A rebellion unlike the common belief can be both violent and non-violent. Example of violent rebellion is rebellion against the Gaddafi government in Libya. A very good example of a non-violent rebellion is the protest by Gandhi against the injustice SA against the Indians. This is very well depicted in the 1982 movie Gandhi (Gandhi, 1982). This is will addressed again later. A revolution on the other hand is much larger in scale and is aimed at overthrowing the entire system or bringing in a major change in the way a system works. A revolution is associated with a positive attitude and is supported by majority of the society. As a result of a revolution there is a fundamental change being brought about with respect to power in a system. Revolution is mainly associated with political change and is much shorter with respect to duration but on a much bigger scale than a rebellion. A revolution brings in a major reform and attracts huge support from different quarters of the society. World has seen numerous revolutions in the past which has resulted in a total change. A revolution can be both violent and non-violent but it is always associated with positive emotion. Russian revolution was a violent revolution which bought a major political change in Russia while the Indian independence movement was a non-violent revolution which got India freedom. Now that the definitions and concepts of the two have been established, let’s see how they are different from each other. To put in a simplest way, revolution is born put of a rebellion. Rebellion is on a smaller scale and is aimed at showing discontent about the system while revolution is aimed at completely overthrowing a system. Rebellion is a narrow domain while revolution is a much broader field. A rebellion becomes a revolution when it gains momentum and realize its capability to bring in change on a large scale. A rebellion can happen at a individual level and might consider individual interests or interests of a small section of the society. Rebellion attitudes are

Diabetes Explained Essay example -- Medical Conditions

Special cells in the pancreas produce a hormone called insulin to regulate metabolism. When this hormone is not present glucose cannot enter body cells and blood glucose levels rise. Hyperglycemia may result from this situation. This process is the development of diabetes mellitus. Type 1 diabetes, formerly called juvenile diabetes or insulin dependent diabetes mellitus, has two forms; immune-mediated and idiopathic. Type 1 diabetes accounts for 5-10% of cases in the United States. Research has shown that there is an inherited tendency for developing the disease; it may be triggered by environmental factors (Rosdahl & Kowalski, 2008). It also has an autoimmune component since antibodies to insulin and islet cells are present at the time of diagnosis (p. 1187). Because type 1 diabetes needs to be managed very carefully, are [Delete] carbohydrate counting and a low fat diet [â€Å"are†] the best way [Plural] to make sure that glucose and insulin are available in the right propor tions. When diagnosed the goal is to achieve metabolic stabilization, restore body weight, and relieve symptoms of hyperglycemia. Type 1 diabetics rely heavily on their diet to control their condition. It is just as important as accurately checking their glucose on a regular basis. A person with type 1 diabetes needs to find the right balance of foods [Should not be plural] choices to regulate their diet and control their glucose levels. If this is not achieved [Insert comma] long term complications for diabetes can arise which include; damage to the heart, blood vessels, kidneys, eyes, and nerves. Carbohydrate intake must be carefully coordinated with an exercise program and medication, this is imperative so that glucose and insulin are available in the right a... ...i, G. (2011). Short Report: Treatment effects of meals with different glycaemic index on postprandial blood glucose response in patients with type 1 diabetes treated with continuous subcutaneous insulin infusion. Diabetic Medicine, 227-229. doi:10.1111/.1464-5491.2010.03176.x Rosdahl, C.B., & Kowalski, M.T., (2008). Textbook of Basic Nursing (9th Ed.) Philadelphia, PA: Lippincott, Williams and Wilkins Scavone, G., Manto, A., Gagliardi, L., Caputo, S., Mancini, L., Zaccardi, F., & Ghirlanda, G. (2010). Effect of carbohydrate counting and medical nutritional therapy on glycaemic control Type 1 diabetic subjects: a pilot study. Diabetic Medicine, Vol. 27, (477-479). doi:10.1111/.1464-5491.2010.02963.x Thornton, H. (2009, June). Type 1 diabetes, part 1: An Introduction. British Journal of School Nursing, Vol. 4, (No 5), 223-227. Retrieved from EBSCOhost database.

Pros and Cons of Gender Quotas Essay

There has been a considerable improvement of female representation in many areas of life in the past century: in â€Å"2012, women took home more than a third of the medals† awarded at the London Olympics, but more importantly, â€Å"the percentage of women on the boards of the 100 largest companies has risen over the past year to a record of 15. 6%. And in the last six months, 35% of new board appointments to FTSE 250 companies have been women† (Braund). Many countries, led by Norway, have promoted female representation by implementing gender quotas for corporate boards and they do so because gender quotas increase diversity in the workplace and with increased diversity comes many derivative benefits. Increased diversity by itself is a tremendous benefit; â€Å"it is in conformity with the notions of equality and representation† (Bilkisu). By increasing diversity on corporate boards, we can â€Å"give speedy increase in women’s representation [and] guarantee ‘equality of results’ for women and men aspirants† and, in doing so, support the concepts of freedom and liberty that this country was found upon (Bilkisu). Furthermore, not only do gender quotas promote democracy through increased diversity, they also help to defeat the tendencies of groups composed of similar individuals. Corporate boards with members that â€Å"have similar backgrounds and have been through similar socialization are more likely than not to share views and presumptions and [are] less likely to engage in vigorous discussion and to challenge management† (Gratton). Sharing views and presumptions and the reluctance to debate amongst one another results in groupthink, in which group members try to minimize conflict by reaching consensus and therefore create an atmosphere of decreased creativity, uniqueness, and independent thinking. This scenario often exists in all male or majority male corporate boards because â€Å"they tend towards ‘the risky shift’ which results in them colluding with each other [and] also lack the diverse networks that are so crucial to effective information search and decision making† (Gratton). Diversity promoted by gender quotas â€Å"can provide a wider range of opinion, experience and networking but also can help prevent groupthink that can hinder innovation† (Dong-youb). By introducing more women, businesses can reate an environment that stifles groupthink tendencies and allows for a larger variety of ideas and opinions to be shared. Introducing more women to corporate boards through gender quotas can help the business â€Å"better understand the needs of diverse customers and workers† and with the increasing globalization of the world’s economy, the customer base and work force for businesses are in fact becoming more diverse (Dong-youb). A better understanding of this increasingly diverse group of people allows the business to service their markets properly and enjoy continued profitability. Additionally, â€Å"women appear to be gradually taking control of the economy†¦ women control about 70 percent of household spending† and with women making more of the economic decisions, the need for more women on corporate boards becomes even more glaringly apparent (Bart). Especially â€Å"in the consumer sector [where] the products and services†¦ are mainly bought by women,† it is obvious that appointing more women to corporate boards would support the increasing number of female consumers by promoting their interests in business decisions (Gratton). Companies that choose to ignore this shift in society would be wasting the ample amount of talent that exists already, as well as passing up the â€Å"estimated economic benefits and boost to productivity of increasing female participation in the workforce†¦ at 11 percent of gross domestic product† (Coonan). â€Å"Diversity at the board-level also provides role models at the top of the corporate ladder that encourage aspiring younger employees with non-traditional qualifications or backgrounds† (Dong-youb). There have been an increasing number of women enrolling in higher education in proportion to men and an increase in the number of women on corporate boards would provide those young aspiring women with a role model. However, despite all the benefits that implementing gender quotas could have, there has not been as much change on the makeup of corporate boards as would be expected and there is a group of people that â€Å"are becoming frustrated by a lack of progress in this area and simply want quotas†¦ as a catalyst to disrupt the inertia and stimulate affirmative action† (Jury). Cons of Gender Quotas  While there are many people who see the benefits of gender quotas on corporate boards and strongly support the implementation of such, there are also people who view a gender quota as â€Å"wrong in principle, has difficulties in practice, is tokenistic and is counterproductive to the end goal† (Jury). Much of the view that gender quotas are not the solution to the lack of diversity on corporate boards can be contributed to the belief that â€Å"the fundamental criteria for a board appointment must be talent and appropriateness† and this belief is shared by both businesses and the women that businesses employ (Gratton). Everyone prefers to be chosen for certain positions based on merit as opposed to being picked for other reasons, since being chosen based on merit acknowledges strengths and dismisses any accusations of preferential treatment, especially when selection processes are transparent. Women facing minority representation on corporate boards are especially adamant that they â€Å"don’t want to go on a board as a token gesture[, they] want to be there because it’s meritorious† (McFarland). Women, just like men, want to be recognized for their skills and achievements and not their appearance or gender; â€Å"no woman wants to be a token female[,] yet the recent call for quotas of women in the boardroom runs the risk of achieving exactly that† (Mantzarapis). Implementing a gender quota for corporate boards can affect the dynamics of the workplace negatively by promoting the perception that women are only being appointed onto boards due to gender and not ability. These assumptions and questions concerning the reasons behind the promotion of women all contribute to â€Å"undermin[ing] her ability from the start and may make it more difficult for her to prove herself† (Mantzarapis). Even if the company openly claims that its decisions are based only on merit and not gender, the existence of gender quotas alone causes questions to be asked about the reasons behind a promotion or appointment no matter what the real reasons are. Since a quota system based on gender would undermine the merits of those females who would be appointed to corporate boards, those against gender quotas believe â€Å"it would be an insult to women and a great disservice to companies if women are appointed to fill quotas†¦ as standards will inevitably be compromised when an arbitrary numerical target is set against an unrealistic timeline† (Khoo).